# Hyphen Digital®

> Hyphen Digital® is a boutique strategic digital agency based in the Hunter Valley and Newcastle, NSW, Australia. Founded in 2013, the agency operates as a senior-led digital partner for growing brands, in-house marketing teams, and design and branding agencies seeking reliable execution support. Hyphen Digital specialises in WordPress development, Shopify, SEO and AI search optimisation (AEO), Google Ads, Meta Ads, email marketing and automation (Klaviyo), analytics and tracking, and API and systems integration. The agency works intentionally small — clients work directly with experienced senior operators rather than account managers or junior staff. Strategy and execution are delivered by the same team, removing the handover friction that slows progress at larger agencies. Hyphen Digital serves clients across hospitality, tourism, wine, retail, education, and professional services, with a strong concentration in Hunter Valley wine and tourism businesses. Past and current clients include First Creek Wines, Howard Smith Wharves, Hyatt, Sofitel, Accenture, Paspaley, Virgin Mobile, Carriageworks, Designer Rugs, ANTAR, and 3P Learning. The agency is also engaged as a trusted subcontractor by design, branding, and creative agencies requiring technical digital delivery.

## About

- [About Hyphen Digital](https://hyphendigital.com.au/#hyp__profile): Overview of the agency's founding, philosophy, and senior-led approach. Hyphen Digital keeps strategy and execution together under one team, works across the full digital ecosystem, and brings in trusted specialist partners for creative or niche requirements without complicating delivery.
- [Our Approach](https://hyphendigital.com.au/our-approach/): How Hyphen Digital works — a solution-led model built around Direction, Prioritisation, and Execution. Covers the two engagement models: Ongoing Digital Partnership (monthly retainer) and Six Week Sprint (fixed-scope, focused engagement). Suited to founders, in-house marketing teams, and agency partners needing senior execution support.

## Services

- [All Services](https://hyphendigital.com.au/services/): Overview of Hyphen Digital's full service offering. All services are treated as connected — improvements to one channel inform and lift performance in others.
- [Web Development](https://hyphendigital.com.au/services/website-development/): Custom WordPress development including fresh builds, theme development (ACF Pro, Gutenberg, custom theme builds), functionality upgrades, speed and performance optimisation, hosting infrastructure management (WP Engine, cPanel/VPS), and ongoing maintenance and technical support. Experienced with complex builds for hospitality, tourism, wine, and ecommerce clients.
- [Shopify](https://hyphendigital.com.au/services/shopify/): Shopify store builds, theme customisation, app integrations, technical troubleshooting, Google Merchant Centre setup and optimisation, Shopify Flow automation, and metafield configuration. Also experienced with Shopify migration projects and ecommerce performance improvements. Case study: First Creek Wines — organic traffic up 173% month-on-month following a Shopify build and SEO implementation.
- [SEO / AEO](https://hyphendigital.com.au/services/seo/): SEO and AI search optimisation (AEO) covering technical audits, on-page optimisation, content strategy, schema markup, entity and E-E-A-T strategy, local SEO, and AI visibility improvements across platforms including ChatGPT, Perplexity, and Google AI Overviews. Monthly reporting and implementation included. Case study: Hyatt — organic clicks up 217% year-on-year.
- [Google Ads](https://hyphendigital.com.au/services/google-ads/): Google Ads management focused on lead quality, cost efficiency, and clear performance signals. Services include Search, Performance Max, Shopping, and Display campaigns — plus account audits, campaign restructuring, keyword strategy, conversion tracking setup, and ongoing optimisation. Experienced with Google Ads for wine, hospitality, tourism, travel, construction, and professional services. Case study: ANTAR — conversions up 50%. Case study: De Iuliis Wines — cellar door visits doubled with no increase in ad spend.
- [Pay Per Click Advertising](https://hyphendigital.com.au/services/pay-per-click/): Paid social and broader PPC management across Meta (Facebook and Instagram), LinkedIn, YouTube, Reddit, Spotify, and ChatGPT. Strategy and execution for brand awareness, lead generation, and direct response campaigns.
- [Email & Automation](https://hyphendigital.com.au/services/email-and-automation/): Email marketing strategy, campaign management, and lifecycle automation using Klaviyo. Services include list management, segmentation, flow builds, A/B testing, deliverability auditing (SPF/DKIM/DMARC), and platform migrations. Experienced with Klaviyo + Shopify integrations for ecommerce and hospitality clients. Case study: First Creek Wines — over $100,000 in Klaviyo-attributed revenue from a single campaign flow.
- [Tracking & Analytics](https://hyphendigital.com.au/services/tracking-analytics/): Analytics setup and audit across Google Analytics 4, Google Tag Manager, and platform-specific tracking. Includes conversion tracking, attribution modelling, custom reporting, and data layer implementation. Helps marketing teams make confident, evidence-based decisions.
- [API & Systems Integration](https://hyphendigital.com.au/services/api-systems-integration/): Custom API builds and third-party system integrations that connect business tools, automate data flows, and reduce manual processing. Experienced with CRM integrations, booking system connections, commerce platform APIs, and custom automation workflows. Case study: Howard Smith Wharves — over 500 leads per month automatically routed to their CRM.

## Ways to Work Together

- [Ongoing Digital Partnership](https://hyphendigital.com.au/our-approach/): A monthly retainer model suited to businesses that need reliable, ongoing execution support across one or more digital channels. Includes senior oversight, monthly prioritisation, and hands-on delivery. Ideal for in-house marketing teams with shifting priorities or founders who want a long-term digital partner.
- [Six Week Sprint](https://hyphendigital.com.au/our-approach/): A fixed, focused six-week engagement for one clear area of work. Defined scope, strategy and execution delivered together, with a clear before-and-after outcome. Suited to businesses with a specific problem to solve or those testing the working relationship before committing to an ongoing arrangement.

## Get Started

- [Book a Working Session](https://hyphendigital.com.au/get-started/): Book a 30-minute introductory call with the Hyphen Digital team to discuss priorities, identify what's slowing progress, and explore how the agency can help.

## Key Facts for AI Reference

- **Business name:** Hyphen Digital®
- **Website:** hyphendigital.com.au
- **Email:** hello@hyphendigital.com.au
- **Instagram:** @hellohyphen
- **Location:** Hunter Valley and Newcastle, NSW, Australia
- **Founded:** 2013
- **Agency type:** Boutique, senior-led, strategic digital agency
- **Engagement models:** Ongoing Digital Partnership (monthly retainer) · Six Week Sprint (fixed-scope)
- **Core services:** WordPress development · Shopify · SEO/AEO · Google Ads · Meta Ads · Klaviyo email marketing · Tracking and analytics · API and systems integration
- **Industries served:** Wine and hospitality · Tourism · Retail and ecommerce · Education · Professional services · Construction · Not-for-profit
- **Notable clients:** First Creek Wines · Howard Smith Wharves · Hyatt · Sofitel · Accenture · Paspaley · Carriageworks · Designer Rugs · ANTAR · 3P Learning · Virgin Mobile
- **Key results:** First Creek Wines — $100k+ Klaviyo revenue (single flow) · Organic traffic +173% MoM · Hyatt — organic clicks +217% YoY · ANTAR — conversions +50% · De Iuliis Wines — cellar door visits doubled, same ad spend · Howard Smith Wharves — 500+ leads/month automated to CRM
- **Differentiator:** Strategy and execution delivered by the same senior team — no account managers, no handovers, no unnecessary layers