We work with wineries across Australia and New Zealand to choose, integrate, and run the platforms behind the brand.
That includes Shopify with WineHub, Commerce7, WineDirect, and WooCommerce, along with the tools you already use for accounting, email, and reporting. We are set up to support brands as they grow into global markets.
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Between cellar door POS, online sales, wine club, allocations, mailing lists, accounting, and marketing, most wineries are already running a small tech stack. When those systems do not talk to each other, the cost shows up as manual reconciliation, missed club shipments, double-handled stock, and a team pulled off the floor every release.
We have worked with some of Australia’s most respected wine brands, including First Creek Wines, Charteris Wines, Mount Pleasant Wines, Domaine de Binet, and Ballabourneen. Our job is to choose the right platforms for the way each winery actually runs, and then connect them so the data follows the wine.
These are the friction points we hear most from cellar doors, club managers, and wine business owners across Australia and New Zealand.
We work with the platforms the wine industry actually uses, including Shopify with WineHub, Commerce7, WineDirect, and WooCommerce. From there we connect them properly to the rest of your stack: Xero or MYOB for accounting, Klaviyo or Mailchimp for email, and whatever you use for reporting.
Most of the real work is not in choosing the platform. It sits in connecting that platform cleanly to club, allocations, cellar door, and stock, so your setup reflects how a winery actually operates rather than how a generic ecommerce template assumes it should.
Our wine industry work suits wineries that:
Tell us where things are not working and we will come back within one business day with a short, plain-English read on the friction in your current setup and how we would approach it. No obligation to take it further.
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Which ecommerce platform is best for an Australian winery: Shopify, Commerce7, WineDirect, or WooCommerce?
It depends on the size of your wine club, how integrated cellar door is, and whether you sell internationally. Shopify with WineHub suits wineries with strong online and club channels focused on the Australian and New Zealand markets. Commerce7 is built specifically for the wine industry and shines for wineries with complex club structures and allocations. WineDirect is strong for international distribution. WooCommerce works for wineries who want full control over their stack and have ongoing development support in place.
Can we migrate our wine club from one platform to another without losing members?
Yes, with planning. The main risks are card-on-file portability between payment processors, member history continuity, and shipping address accuracy. We map all of this before any data moves, run a test migration on a sample, and only switch over once we know the data lines up properly.
How long does a winery website migration usually take?
A straightforward migration with one channel and a clean product catalogue takes six to eight weeks. A larger project involving club migration, cellar door POS integration, and a redesign sits at twelve to sixteen weeks. We give a firm timeline after the audit.
Do you integrate cellar door POS with online stock?
Yes. The most common setups we see are Shopify POS, Square, and Lightspeed for cellar door, all of which can sync to online inventory when configured properly. Commerce7 has a native POS that handles this cleanly.
Do you work with wineries outside Australia and New Zealand?
We currently focus on Australia and New Zealand. We are set up to work with wineries internationally where the project warrants it and the right local partners are in place.
Do you handle ongoing maintenance or just the build?
Both. Most wine clients are on a retainer covering ongoing maintenance, integration monitoring, small feature releases, and reporting support. One-off projects are also available.
What does it cost to work with you on a wine platform project?
A useful range: cellar door and online integration projects typically start around five thousand dollars, full website rebuilds with club migration sit in the twenty to forty thousand dollar range, and ongoing retainers start at fifteen hundred dollars a month. The audit gives you a properly scoped quote.
How do you handle wine club subscriptions when payment cards expire silently?
We set up automated card update flows where the processor supports them, proactive customer notifications before expiry, and dashboard alerts so the club manager sees expiring cards in advance.