Email and automation should reduce workload, not add to it.

Many businesses know automation would help, but lack the time or structure to implement it properly. Flows remain half-built, data is underused, and opportunities are missed.

We support email and automation by combining strategic planning with hands-on implementation, often alongside internal teams who need execution capacity.

We know we should be using automation, but it’s not set up properly
Flows are half-built or outdated
Campaigns are inconsistent
Segmentation isn’t clear
Reporting doesn’t tie back to revenue

When email and automation aren’t pulling their weight

These are the requests we hear when teams know email should be doing more, but don’t have time to fix it.

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We treat email as a long-term channel that compounds over time.

We focus on structure, timing, segmentation, and message relevance. Work is prioritised based on impact and effort, ensuring automation supports both the customer experience and internal workflows.

The same people defining the approach implement the flows, so nothing gets lost in translation.

Our email and automation work suits businesses that:

  • Use Klaviyo or similar platforms but underutilise them
  • Have growing lists without clear lifecycle flows
  • Want automation without complexity
  • Need help implementing, not just planning
  • Want email aligned with broader marketing activity

If email feels underutilised or hard to maintain, let’s talk.

Book a working session to identify what will have the biggest impact.

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