Hyphen Digital®
Paid media works best when it supports the wider marketing picture. We use PPC to test, refine, and scale what is already working across your channels.
We support paid channels by bringing structure, intent, and follow-through.
Paid channels can be powerful, but outside of Google and Meta they often get deprioritised or treated as experiments. Spend goes out, results are unclear, and no one quite owns optimisation.
We help navigate this by assisting you to choose the right platforms, set campaigns up properly, and optimise based on performance, not assumptions. We often work alongside internal teams who need senior input and hands-on execution to keep paid activity moving.
We’re running ads, but we’re not sure if they’re actually working
Lead quality varies a lot depending on the platform
Costs feel high for the results we’re getting
We don’t have time to test and optimise properly
Reporting is unclear or hard to compare across platforms
When paid channels feel hard to justify or maintain
These are the issues we hear when teams want to use platforms like Spotify, Reddit, or LinkedIn, but don’t have the capacity to manage them properly.
If you feel you could get more out of your digital advertising, let’s talk.
Book a working session to clarify where PPC fits, what’s worth testing, and how to make it perform.